We are proud to announce that Frost & Sullivan has recognized Palo Alto Networks Prisma® Browser™ as the best-positioned market leader in the Frost Radar™: Zero Trust Browser Security (ZTBS), 2025 report, securing the premier position for innovation and a leadership position on growth.
This recognition comes at a pivotal moment. For the modern enterprise, the browser is no longer just an application; it is your new OS. With 85% of the work happening in browsers, it has become the focal point where revenue is generated and sensitive data is accessed. However, this shift has transformed your primary workspace into the primary attack vector, with 95% of organizations having reported a security incident originating in the browser, placing it on the frontline against sophisticated AI® threats and critical vulnerabilities. The risk of evasive, AI-driven phishing attempts is compounded by the widespread use of managed and unmanaged devices, creating blind spots that allow sensitive data to be exfiltrated faster than ever.
To combat this, enterprises need a browser that doesn't just display the web but actively defends it with its users, apps, data and devices. This is a necessity that drives our latest industry recognition.
Proven Leadership Validated by the Market
Prisma Browser’s recognition as the best-positioned leader, securing the premier position for innovation and a leadership position on growth, is a testament to our commitment to deliver best-in-class security that is both easy to deploy and that IT and users love to use. By integrating Palo Alto Networks Precision AI® technology, Cloud-Delivered Security Services (CDSS) and Enterprise DLP, we ensure our customers benefit from the power of our security engines. And because they are natively integrated in the browser, we are mitigating threats hiding in encrypted traffic, blind spot web channels, AI-powered spear phishing and other evasive web threats that legacy security tools simply cannot identify.
Prisma Browser’s Innovation Advantage
Our leadership is driven by continuous strategic innovation in the secure browser space. Prisma Browser delivers critical "last-mile" protection through the native integration of CDSS, including Advanced WildFire® for zero-day malware analysis and Advanced URL Filtering instantly at the point of user interaction. Building on this foundation, our latest innovations extend secure work to all applications, including those beyond SSO, providing full visibility and last-mile protection for unmanaged applications, such as GenAI apps, closing gaps left by incomplete identity coverage. We further solidify this best-in-class security through additional cutting-edge innovations: Advanced Web Protection for real-time evasive threat protection, Advanced Browser Protection for zero-day browser exploitation defense, and Advanced Extension Security for runtime extension security.
At the core of this defense is Precision AI, our proprietary engine that combines machine learning, deep learning and generative AI to automate detection, prevention and remediation with industry-leading accuracy. Unlike standard security tools that rely on static signatures, Prisma Browser, powered by Precision AI, inspects live, fully rendered content. It detects evasive phishing attempts (such as AI-generated cloaking) and malicious reassembly attacks that legacy tools miss, effectively fighting AI with AI. Fueled by intelligence from over 70 thousand customers, Prisma Browser delivers unmatched threat detection, identifying and blocking up to 8.95 million new and unique attacks every single day.
The Frost Report says this about Palo Alto Networks Innovation:
Key differentiating capabilities include last-mile data leakage protection with browser-level visibility; AI-powered web attack detection and prevention with full page runtime visibility; detection and disabling of malicious extensions using behavioral monitoring; an advanced AI-powered DLP engine; in-browser anti-exploit protection; and a rich library of AI applications and agents.
Crucially, Enterprise DLP capabilities are embedded directly into the rendering engine, granting granular control over sensitive data that traditional network-level tools effectively miss. This helps ensure that data on both managed and unmanaged devices remains secure against exfiltration via clipboard restrictions, screenshot blocking, real-time redaction and more, without disrupting the user experience.
Prisma Browser’s Growth Advantage
Central to the widespread adoption of Prisma Browser is our proven ability to secure the managed workforce at scale without disrupting daily workflows. One of our key differentiators is our 100% license portability, which allows organizations to deploy Prisma Browser across their entire fleet of devices, whether as full browsers, extensions, mobile solutions and firewall connectors with complete flexibility. This frictionless deployment model enables IT teams to instantly layer enterprise-grade security and unified policies onto the same native browser UX employees already know and use.
For CISOs and CIOs focused on streamlining operations, Prisma Browser is also offered as a fully integrated solution within the Prisma® SASE platform, enabling unified policies across all Palo Alto Networks solutions.
Looking Ahead
While we are proud of our position on the Frost Radar: Zero Trust Browser Security (ZTBS) report, we are just getting started. By accelerating initiatives in GenAI security, complete web protection, modern data protection and VDI reduction, we are redefining the browser. We don't just want the browser to be where you work; we are transforming it from the primary attack vector into one of the organization's most robust lines of defense and the single point where they can identify AI driven attacks and fight AI with AI.
Read the full Frost Radar: Zero Trust Browser Security (ZTBS), 2025 report to explore the details behind our market leadership. Then, schedule a demo to witness how Prisma Browser transforms your primary workspace into your strongest line of defense.